An Entrepreneur's Reading List—Trixie Khong

Posted on February 03 2017


Hi Trixie! Tell us more about yourself.
I own and run a Singapore-based jewellery label called By Invite Only. I would love to call myself a 'jewellery designer' but that’s just glorified bullshit because I wasn’t trained. I see myself more as an entrepreneur first who loves to creates pretty, shiny and glittery things that people adorn on their bodies. In five years, I see myself letting the reins go a little (business wise) and putting more focus on the self and my family. Traveling to places and having more animals. I currently have a dog and a cat. Perhaps, eventually I'll become a cat lady (though not a crazy one).

I can’t decide which is worst—ladies wearing leggings as proper trousers or seeing someone getting up at a restaurant without pushing their chairs in. Here's one thing that people don't often notice about meI often think ‘like a man’. I recently had an employee point that out to me because she thinks that I’m not a emotional bat-shit bitchy boss, which I think is a compliment. 

What are you currently reading?
The Unbridged Journals of Sylvia Plath. I’m only half finished but the book is already filled with underlined phrases, dog ears and post-it notes.

Can you recommend us your best five titles to us?

The Art of Thinking Clearly – Rolf Dobelli
Never Give Up – Jack Ma (edited by Suk Lee and Bob Song)
Growth Hacker Marketing – Ryan Holiday
Lean In – Sheryl Sandberg

All of Seth Godin books especially All Marketers Are Liars, Purple Cow, We Are All Weird and Small is the New Big.

And why? 
I read when I’m having a creative block at work. Most of these books have sparked ideas and actions that I have implemented while building my brand. I hope these books will help those who are looking for a little inspiration, or just want to hone their skills in selling ice to eskimos.

What's one quote you live by?
"Always remember where you come from and how you began. It is a personal responsibility to be a humble, nobody else can do it for you."

All books and some more at 


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