Apex Hides The Hurt

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APEX HIDES THE HURT
by Colson Whitehead
published by Fleet

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The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.

And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.

- paperback: 224 pages
- product dimensions: 129 x 198 mm
- ISBN: 9780708898758